And because you were in a hurry you just pasted the same general ad in each of these ad groups. In each of these campaigns you have an ad group for “cheap hotel” searches. One use for it could be to automatically insert the campaign or ad group name into your ad text. Suppose you have 10, 50, or even hundreds of campaigns each named after the different geographic locations they cater to. So how exactly is this useful you may ask. – The original text of the field you’re changing.Google actually don’t call them shortcodes but “ formula words“.Īvailable shortcodes in the AdWords Editor include: The AdWords Editor supports a list of shortcodes, which can speed up your work when combined with the Editor’s build in replace function.
One of the best hidden gems in the AdWords Editor is the shortcodes. In this post, I will show you some of the most useful but lesser known features of the AdWords Editor. They redesigned the Editor from the ground up and included many new features – some prominent and others more hidden.
Location adwords editor update#
In December 2014 Google released the biggest update to the Editor since its release back in 2006. Along with a browser and Excel, the AdWords Editor is probably among the most used software for any serious PPC specialist.
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